If you don’t work in marketing or aren’t familiar with the Google Analytics tool, it can sound pretty daunting, especially when you login and see lots of numbers, graphs and buttons to access more data that you don’t know how to read or what to do with. And you’re not alone! Navigating the tool is tricky even for a seasoned professional with updates and endless possibilities for reporting. Our latest blog de-mystifies some initial feelings towards the tool and identifies some top tips to help you understand your website and how it’s being used.
A landing page can often be underrated in its ability to convert website visitors and there are many different elements and factors that need to work together to inspire your visitors to make the right choice and ultimately complete your website goal that the landing page is set out to do.
Have you ever considered the importance of your website page speed? According to recent consumer data, 47% of consumers expect a web page to load in 2 seconds or less, whilst 40% of people abandon a website that takes more than 3 seconds to load.