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A beginners guide to SEO and how to get seen on Google!


You have no doubt found us because you own a local business and you understand the importance of SEO (Search Engine Optimisation) to help your business gain visibility and increased traffic online, with your local audience.

Every business should be aware of SEO in an age where the internet and digital platforms are where so many business conversations and transactions take place.

Through SEO activity you can position your business at the forefront of your potentials client’s mind by ranking higher within search engines than your competitors.

What is SEO?

The world of Search Engine Optimisation is no easy-to-grasp concept, particularly for those that are not ‘digitally-minded’ and it can be scary to some small businesses who are just taking their first plunge into the realms of online / digital marketing. You’ve just spent ages designing and launching a website and now you have to think about some totally new concept!?

Put simply, SEO is the practice of increasing the quality and quantity of your website traffic as well as awareness and exposure of your online brand through free (non-paid) search engine results. This is also known as “organic” search results.

Google will look at any given website and rank it based on many factors and decide how far up in search results to display the website.

SEO allows us to work towards getting google to rank a website more favourably.

How do I work on my business’s SEO?

SEO focuses on the use of creating refutable links, new content and optimising your website in a certain way to allow Google to recognise your website more favourably.

Depending on your time, your willingness to learn and understand the process plus getting to grips with the complexity of your website, you might decide that hiring a professional to help you solve the above SEO conundrums is the best fit for you. And we might be biased but we wouldn’t blame you!

Activ has a wealth of SEO knowledge to draw upon and help you discover your users’ needs; what they’re searching for and help you design content that will be much more successful in delivering your website top of the search ranks!

Why Choose Activ?

With nearly 15 years’ experience in offering SEO to clients, whatever industry your business is in, we have more than likely been there and already got the t-shirt. We work with clients all across the UK and Ireland on their vitally important local SEO activity.

We work on affordable and proven packages that really work and support throughout with monthly reporting.

We generally say that it can take 6-12 months to see a huge benefit from activity, however it’s not unusual to see some improvements before this. Regardless, SEO is a long game and something every business should invest in on an ongoing basis.

We have a series of extensive blogs available within our Activ Marketing Academy if you want to learn more about SEO for yourself. Click here to subscribe.

Alternatively, if you would like our experienced team to handle this for you, find out about our SEO packages here.

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