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If you don’t work in marketing or aren’t familiar with the Google Analytics tool, it can sound pretty daunting, especially when you login and see lots of numbers, graphs and buttons to access more data that you don’t know how to read or what to do with. And you’re not alone! Navigating the tool is tricky even for a seasoned professional with updates and endless possibilities for reporting. Our latest blog de-mystifies some initial feelings towards the tool and identifies some top tips to help you understand your website and how it’s being used.
A landing page can often be underrated in its ability to convert website visitors and there are many different elements and factors that need to work together to inspire your visitors to make the right choice and ultimately complete your website goal that the landing page is set out to do.
Don’t worry, we’re not about to start sharing inappropriate images of our team working from home in their pyjamas, but we are planning to divulge some of their secret home working comforts that they might be wearing under the desk whilst on zoom calls.