activ Marketing Group scoop two Gold Awards and a Bronze in the UK wide 2023 Virtual Franchising Awards, announced today.
Influencer marketing has been around longer than you might think and is on the rise with the introduction of new social media channels such as TikTok and the ever changing landscape of existing channels like Instagram and Facebook in order for them to remain competitive. But what is it? How does it work? And can your business benefit from working with an influencer?