As a professional digital marketing company, we know what it takes to produce a strong digital marketing strategy for your business. Pay-Per-Click (PPC) can often be part of that strategy and we’re here to share our top tips to ensure your PPC investment works for you.
What is PPC?
It’s a type of online advert (usually found through paid results on Google search results) which businesses pay a fee for each time one of their ads is clicked. When a user types a related keyword or phrase into a search engine, PPC allows the delivery of your website to appear at the top of the search results page. In simple terms, it’s a method of purchasing visitors to your website over opting for organic views.
Our tips for ensuring a successful PPC campaign:
- Ensure other digital elements are top notch first
In order for a PPC campaign to perform as best as it possibly can, you need to consider whether your other marketing elements are all up to scratch. This includes your website with keyword rich content which is updated regularly with neat and conversion friendly landing pages, boosting your SEO. It also includes a strong social media presence which will build brand trust for your ideal consumer.
- Determine your goals
Whether it’s to boost awareness of your new service or generate more online sales for a new product, your goals need to be specific, measurable, realistic and achievable within a timeframe. This is truly the entire point of the campaign and where you should always come back to review as part of your analysis.
- Include negative keywords in your campaigns
Just as crucial as your keyword strategy for using within your campaign ads, there are specific keywords that you can eliminate from your campaign, called negative keywords. This ensures that when a user types in a negative key phrase that is irrelevant to your campaign, your ads won’t get served. This saves you a lot of budget and the customer a lot of irrelevant clicks.
- Understand your visitors’ conversion intent
Depending on the route a potential customer takes to find you, can determine how serious they are about making a purchase or enquiry. For example, if a customer has typed in a keyword or phrase, their intent may be stronger than someone who clicks on a video advert. We recommend tweaking your call to actions to suit the types of customer intention that you’re seeing on your campaigns.
- Make use of remarketing campaigns
Placing ads in front of users who have visited your site or app before, offers them a second chance to purchase from you. It also gives you a second chance of engaging with them and being able to offer the correct solution they’re looking for. A really good landing page can help to make a remarketing campaign more profitable.
If you’re looking for a digital marketing agency with a lot of experience in delivering successful PPC campaigns as part of a wider digital marketing campaign, then you’ve come to the right place! Take a look at how our Pay-Per-Click service works and how we can help you in the run up to the busy Christmas sales period.