Top tips for reading Google Analytics

If you don’t work in marketing or aren’t familiar with the Google Analytics tool, it can sound pretty daunting, especially when you login and see lots of numbers, graphs and buttons to access more data that you don’t know how to read or what to do with. And you’re not alone! Navigating the tool is tricky even for a seasoned professional with updates and endless possibilities for reporting. Our latest blog de-mystifies some initial feelings towards the tool and identifies some top tips to help you understand your website and how it’s being used.