Building a website is an exciting step, but without proper planning, it can be overwhelming. Asking the right questions upfront ensures your site looks great, functions smoothly, and drives real results.
Why plan before you build?
Your website is your business’s digital storefront. A well-planned site can:
✅ Build trust and professionalism
✅ Generate inquiries and sales
✅ Save time by answering common questions
1. What is the purpose of my website?
A website isn’t just something you “should have”—it’s a tool for growth. Define clear goals like:
- Attracting new customers
- Showcasing products or services
- Generating leads or online sales
💡 Pro tip: Instead of a vague goal like “get more customers,” aim for “increase online inquiries by 20%.”
2. Who is my target audience?
Your website should be built with your ideal customer in mind. Ask yourself:
- Who are my customers? (Age, interests, online habits)
- What problems do they need solving?
- How can I make their experience seamless?
Example: A café targeting local customers should prioritise mobile-friendly design and easy-to-find directions.
3. What features do I need?
Your website should support your goals and make life easier for users. Consider:
✅ Contact forms or live chat
✅ E-commerce for online sales
✅ Booking systems for appointments
✅ Social media or email marketing integration
💡 Pro tip: Avoid unnecessary extras—focus on what adds value for your customers.
4. What budget should I set?
Your budget determines the scope and quality of your site. Factors include:
💰 Design complexity & number of pages
💰 E-commerce or booking functionality
💰 Ongoing costs like hosting & maintenance
💡 Pro Tip: Think of your website as an investment—quality design can pay for itself in leads and sales.
5. Who will manage the website?
Once live, your website needs regular updates. Decide early on:
- DIY management: User-friendly platforms like WordPress allow self-management.
- Hire an expert: Agencies handle security, updates, and performance.
💡 Pro tip: If you’re short on time or tech skills, outsourcing website management can be a smart move.
6. How will I measure success?
A great website isn’t just about looks—it should drive results. Track:
📊 Website traffic (How many visitors?)
📊 Conversion rates (Are visitors taking action?)
📊 Bounce rates (Are people leaving too soon?)
Tools to use: Google Analytics (free & easy) | Heatmaps (like Hotjar)
💡 Pro tip: Regularly review your metrics to improve performance.
Need expert help?
Feeling overwhelmed? A digital agency can simplify the process and ensure your website works for your business.
🚀 How we help:
✔ Tailored solutions to fit your goals
✔ Expert advice on design, SEO & marketing
✔ Ongoing support for updates & growth
Ready to build a website that delivers results? Contact us for a free consultation today!
