Stop paying for clicks that never call

Google Local Service Ads puts trades across the UK at the very top of search, and you only pay when a genuine enquiry comes in. Built for businesses like yours, not big national brands.

Google Verified badge

Pay per lead, not per click

Sits above paid search

Built for local trades, not national brands

You only pay for real interest. No charge for browsing or comparing quotes.
If nobody gets in touch, you don't spend a penny of ad budget that period.
Your listing sits above the paid search ads your competitors are already bidding on.
The Google Verified badge builds trust before a customer even calls.
Set a weekly budget, adjust it any time, and pause whenever you're too busy to take on more work.
It scales with you, whether you cover one town or several counties.

From profile to phone call, in five steps

It helps to see the whole journey before you commit to anything.

Build your profile

Your business details, service area, trades covered and photos all go into your Local Service Ads profile.

Pass Google's checks

Background, licence and insurance checks are carried out by Google. Pass them and you can earn a Verified badge.

Set your budget

Choose a weekly spend and stay in control of it. Increase it, reduce it, or pause it whenever you need to.

Appear at the top

Your listing sits above the paid search ads your competitors are already running in your area.

Three simple parts, so you know exactly what you're paying for

There is no fixed price per lead. What you pay moves with your trade, your location and local competition, but you always work within a budget you set yourself.

Setup fee

Starting from

£250 +VAT

One off

Management fee

Starting from

£200 +VAT / mo

Ongoing

Ad spend

Your choice

Set weekly

Paid direct to Google

Activ Flow CRM

Log every enquiry, follow it up, and keep track of jobs won, so nothing gets missed after the phone rings.Log every enquiry, follow it up, and keep track of jobs won, so nothing gets missed after the phone rings.

From £45

+VAT / mo
Setup fee applies

Is your trade covered?

Eligibility is set directly by Google and checked when your profile is submitted. Treat this as a strong starting point, and always confirm anything borderline before relying on it.

Available UK wide

Home, trade and general business services

Currently Greater London only

Legal and property services

Backed by a team who work with trades across the country

You get one dedicated point of contact who understands your business, backed by a full specialist team handling profile management, lead monitoring and reporting behind the scenes. It doesn’t matter which part of the UK you’re calling from, the approach is the same.

Everything you were about to ask

Do I need a big marketing budget to get started?

No. Part of the appeal is that your weekly ad spend is entirely your choice, and you only pay for genuine enquiries on top of it.

How quickly can I get set up?

Once your profile is submitted, Google’s screening process takes the details from there. Timelines vary by trade and location, but there is no lengthy build required before you can go live.

What if I stop getting enquiries for a while?

You are never locked into ongoing ad spend. Pause your budget whenever things are quiet on your end, and start it again when you’re ready.

Does this work outside major cities?

Yes. Local Service Ads works wherever Google can match your service area to a genuine search, whether that’s a busy town centre or a quieter rural patch.

What happens if my trade isn't on the eligibility list?

Local Service Ads isn’t the right fit for every category. If yours doesn’t qualify, standard Google Ads is usually a better route, and we can talk you through that instead.

Let's find out if this is right for you

A short call with our friendly team is the easiest way to work out whether Local Service Ads fits your trade, your area and your budget, wherever you’re based.