+70%
Platform Wide Engagement
+96%
Enhanced SEO Rankings
+76%
Website and GMB Views
Great British Trading Key Highlights
Project Scope:
Development of a new e-commerce website and establishment of social media platforms, including ongoing management.
Objectives:
Transition sales from third-party platforms to direct sales through a dedicated website • Utilise Instagram to drive traffic to the e-commerce site.
Outcome:
activ Digital Marketing delivered a cohesive brand presence across the website and social media platforms, featuring user-friendly purchasing options and clear product imagery.
The Challenge:
Great British Trading aimed to reduce reliance on third-party sales channels by establishing a direct-to-consumer e-commerce platform.
Their existing online presence was fragmented, lacking a centralised website and coordinated social media strategy, which limited their ability to engage directly with customers and build brand loyalty.
The Strategy:
activ Digital Marketing collaborated with Great British Trading to develop a comprehensive digital strategy. This involved creating a new e-commerce website designed for seamless user experience and easy navigation, enabling customers to browse and purchase products effortlessly.
High-quality imagery and detailed product descriptions were incorporated to enhance appeal.
Additionally, a robust social media presence was established, with a focus on Instagram, to drive traffic to the new website and foster customer engagement.
The Outcome:
The launch of the new e-commerce website successfully transitioned sales from third-party platforms to direct online sales, providing Great British Trading with greater control over customer interactions and sales processes.
The coordinated branding across the website and social media platforms resulted in a unified and professional online presence. User-friendly purchasing options and clear product imagery enhanced the customer experience, leading to increased website clicks and sales.
The strategic use of Instagram significantly boosted reach and engagement, further driving traffic to the e-commerce site and contributing to business growth.
