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Blog – Test

Find out what our consultants have been up to across the country and stay up to date with any activ digital marketing news and marketing tips.

Featured article

An exciting new phase for activ: Statement from Katie Bullon, Managing Director

Top tips for reading Google Analytics

If you don’t work in marketing or aren’t familiar with the Google Analytics tool, it can sound pretty daunting, especially when you login and see lots of numbers, graphs and buttons to access more data that you don’t know how to read or what to do with. And you’re not alone! Navigating the tool is tricky even for a seasoned professional with updates and endless possibilities for reporting. Our latest blog de-mystifies some initial feelings towards the tool and identifies some top tips to help you understand your website and how it’s being used.

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Which social media channel should I use?

We’d like to think that this is a question our clients often ask us, but in reality businesses often feel unjustified pressure to join every single social media channel that they can in an effort to target as much of their audience as possible.

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Creating a good landing page

A landing page can often be underrated in its ability to convert website visitors and there are many different elements and factors that need to work together to inspire your visitors to make the right choice and ultimately complete your website goal that the landing page is set out to do.

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Website page speed – how does it work?

Have you ever considered the importance of your website page speed? According to recent consumer data, 47% of consumers expect a web page to load in 2 seconds or less, whilst 40% of people abandon a website that takes more than 3 seconds to load.

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Do you know a charity that needs a website?

We thought we’d use our digital skills to support a charity with one of the most important tools in their marketing armoury and offer them a brand new website.

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What do you wear to work from home?

Don’t worry, we’re not about to start sharing inappropriate images of our team working from home in their pyjamas, but we are planning to divulge some of their secret home working comforts that they might be wearing under the desk whilst on zoom calls.

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Need effective digital marketing solutions?

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