Is your business showing up where AI is looking?
Search has changed. Google, ChatGPT, and AI-powered answer engines are already answering your customers’ questions with or without you. We help make sure it’s with you.
The way people search has already changed
You might have noticed it yourself. You type something into Google and the answer appears right there at the top, no need to click anywhere. That’s AI at work. And for businesses that depend on search to bring in enquiries, it’s changing everything.
Here’s what the research shows:
60% of Google searches now end without a single click to a website up from 54% in 2017. (Bain, 2025)
When an AI Overview appears, click-through rates drop by as much as 61% compared to traditional results. (Seer Interactive, 2025)
Gartner predicts traditional search engine traffic will fall by 25% by 2026 as AI tools answer more questions directly.
But here’s what those same studies also show: businesses that are cited and referenced within AI responses see 35% more organic clicks than those that are not. (Seer Interactive, 2025)
This isn’t the end of search visibility. It’s a shift in how it works. And the businesses that adapt now will have a meaningful advantage over those who wait.
76%
of citations in AI Overviews come from pages already ranking in the top 10 organic results which means your SEO investment is already working harder than you might think.” — Insightland AI Search Report, 2025
Already investing in SEO? This is the natural next step.
If you’re already working with Activ on an SEO programme, this is good news. The foundations we’ve been building together (strong content, clear structure, trust signals, topical authority) are exactly what AI search systems use when deciding which businesses to reference and recommend.
AI search visibility is an extension of that work. It deepens and directs it. We’re not starting from scratch, we’re building on what’s already working.
What AI search visibility actually means in practice
AI search systems (Google AI Overviews, ChatGPT, Perplexity, and others) don’t rank websites the same way traditional search does. They look for content that is clear, trustworthy, well-structured, and genuinely useful. They favour businesses that demonstrate expertise and answer questions directly.
Our AI Search Visibility services help you do exactly that. We look at how your website content is structured, how clearly it communicates what you do, and how likely it is to be recognised and referenced by AI systems when your customers are searching.
That means reviewing your core service pages, strengthening your FAQ and answer-led content, improving your internal linking, and building the kind of topical authority that makes AI engines take notice.
We then report on what’s changing and what to focus on next in plain English, every month.
Where would you like to start?
We offer a clear pathway whether you’re new to AI search or ready to build a full ongoing strategy.
AI Search Readiness Review
One-off | £350
Not sure where you stand? This is the place to start.
We carry out a thorough review of your website’s readiness for AI search looking at your content structure, trust signals, FAQ coverage, internal linking, and how clearly your key topics come across to AI systems.
You’ll receive a prioritised set of recommendations so you know exactly what to focus on next, with no guesswork and no jargon.
This includes:
- Review of core service pages and content structure
- Analysis of FAQ, headings, internal linking, and topic clarity
- Review of trust signals, authority indicators, and citation potential
- Identification of opportunities to improve structured content for AI discovery
- Prioritised recommendations for next steps
Best suited for: businesses that want to understand the opportunity before committing to ongoing activity.
AI Search
Add-On
(requires an active SEO package)
Monthly | from £280
For businesses already on an Activ SEO programme who want to extend their activity into AI search. This add-on runs alongside your existing SEO work, optimising priority pages and content areas for AI answer visibility.
This includes:
- Optimisation of priority pages for AI answer visibility
- Development and refinement of FAQ and answer-led content
- Improvements to topical clustering and internal linking
- Recommendations to strengthen expertise, authority, and trust signals
- Review of citation opportunities and source quality
- Monthly reporting and recommendations
AI Search
Add-On Advanced
(requires an active SEO package)
Monthly | from £420
A more comprehensive programme for businesses wanting a stronger, broader presence in AI-generated search responses, across multiple topic areas or service lines.
This includes everything in the standard add-on, plus:
- Ongoing optimisation across multiple key pages or topic areas
- Structured content recommendations and implementation planning
- Stronger entity and topical authority development
- Review of external citation opportunities and on-site trust signals
- Strategic monthly reporting and recommendations
Looking for a standalone solution?
If you don’t have an active SEO package with us, you can still secure your presence in AI search.
AI Search — Standalone Package
Monthly | from £385
All the benefits of our AI search optimisation activity, without the need for a full SEO package. A focused, standalone programme for businesses who want to prioritise AI visibility.
AI Search Advance — Standalone Package
Monthly | from £595
Our most comprehensive standalone AI search programme, ideal for businesses in competitive sectors or those wanting to build strong, sustained visibility across AI platforms.
Local expertise. National reach. No jargon.
We’re a national network of local marketing professionals which means you get the support and accountability of a trusted local partner, backed by a team with the breadth of knowledge and resource you’d expect from a larger agency.
We don’t hide behind dashboards or disappear between reports. Your local Activ expert will explain what’s happening, what it means for your business, and what we’re doing about it in plain English, every time.
And because we’re already working with many of our clients on their broader digital marketing strategy, AI search visibility isn’t something we bolt on and hope for the best. It’s something we integrate into a joined-up approach that makes your whole digital presence work harder.
Trusted by SMEs across the UK
Local experts, national network
Plain English reporting. Always
No long-term lock-in on one-off services
Questions we get asked a lot
Do I need to be doing SEO already to benefit from AI search visibility?
Not necessarily. While our add-on services work alongside an existing SEO programme, our standalone packages are designed for businesses who want to focus specifically on AI search — with or without a wider SEO strategy in place. If you’re unsure which is right for you, a conversation with your local Activ expert is the best starting point.
Is AI search visibility the same as SEO?
They’re closely related but not identical. Traditional SEO focuses on ranking well in standard search results. AI search visibility is about ensuring your content is structured, clear, and authoritative enough to be referenced and recommended by AI-powered answer engines — including Google AI Overviews, ChatGPT, and Perplexity. In most cases, good SEO lays the foundations for strong AI visibility.
How quickly will I see results?
Some changes — particularly to structured content and FAQ sections — can begin to influence AI visibility within 30 to 45 days. Building sustained authority across AI platforms takes longer, typically a quarter or more of consistent activity. We’ll be transparent about what to expect and when.
What if I'm already an Activ SEO client?
Great news — the work we’ve been doing together already forms a strong foundation. Adding an AI search add-on means we extend and deepen that activity, rather than starting from scratch. Talk to your local Activ expert about the best way to build it in.
Which AI platforms do you optimise for?
Our focus is on the platforms most likely to influence your customers’ decisions — primarily Google AI Overviews, but also ChatGPT, Perplexity, and other AI-powered answer engines that are growing in use. We take a platform-agnostic approach where possible, because the principles of good AI visibility tend to transfer across platforms.
Ready to make sure your business is visible where it matters?
AI search isn’t coming. It’s already here. The good news is that the businesses that act now, rather than waiting to see what happens, are the ones who will build the strongest position as these platforms grow.
Whether you want to start with a quick readiness review or dive straight into an ongoing programme, we’re here to help you take the right next step.